With ASOS' core mantra being 'better, faster, cheaper', the strength of its business model falls on its logistics practices. Supply chain director Mark Holland talks to SHD on how the fashion retailer maximises its relationship with its partners. SHD Logistics (SHD). Can you tell me how you feel online retail logistics has transformed in recent years? Mark Holland (MH): Businesses are alive to the importance of supply chain and logistics functions now, more so than ever before. In a pure-play operation such as ours, logistics plays a vital role as they're the last function to handle the product before a customer gets it and our success or failure can have a significant impact on a business's profitability and reputation.
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机译：随着ASOS的核心口头禅“更好，更快，更便宜”，其业务模式的实力落在其物流实践中。 供应链总监标志霍兰与SHD谈论时尚零售商如何最大化其与其合作伙伴的关系。 SHD物流（SHD）。 你能告诉我近年来如何感受到在线零售物流的变化吗？ Mark Holland（MH）：企业现在对供应链和物流功能的重要性，比以往任何时候都更多。 在诸如我们的纯粹的播放操作中，物流在客户获得之前的最后一个功能，以及我们的成功或失败可能对业务的盈利和声誉产生重大影响，因此物流发挥着重要作用。
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