In the beer, wine and spirits supply chains where technology is already playing a leading role, there are still many areas ripe for digital innovation, says JF Hillebrand UK managing director Sebastien Desreumaux. Sophisticated technology is the cornerstone of the modern logistics industry, and beverage logistics is no different. Having robust IT platforms that provide absolute consistency, real-time tracking and full transparency is essential for supply chain managers. Information is key. And that is one area where we see IT really having the potential to advance the industry.
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