Black Friday means logistics operators must establish strong strategies with retailers for this challenging shopping season. Crimson & Co head of FMCG Nick Miller discusses how Black Friday has become one of the prime shopping events of the year. Despite some resistance from retailers unwilling to add another spike to their seasonal sales patterns. Black Friday is here to stay as a promotional shopping period in the UK. Retailers need to add this to their calendars to ensure they make the most of what is now the biggest sales period of the year. The UK version of Black Friday does not have a Thanksgiving holiday to anchor the period, so there is a lot of flexibility and variety in how promotions are times and structured.
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机译：黑色星期五意味着物流运营商必须与零售商建立强大的战略，为这一具有挑战性的购物季节。 FMCG Nick Miller的Crimson＆Co负责人讨论了黑色星期五如何成为今年的主要购物赛事之一。 尽管零售商不愿意为其季节性销售模式添加其他尖峰，但仍有一些抵抗力。 黑色星期五在这里留在英国的促销购物时期。 零售商需要将此添加到他们的日历中，以确保他们充分利用现在最大的销售时间。 英国版的黑色星期五没有感恩节假期来锚定期，因此有很多灵活性和各种各样的晋升如何以及结构。
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