IT'S ALL ABOUT DATA

摘要

In this month's column, Marie Hamblin, a steering committee member of the Women in Logistics Forum within the CILT, delves into a hot topic: big data. Big data. It sounds daunting. And it is for so many organisations. But what is it? Put simply, big data is the use of computing power to analyse extremely large amounts of data. The outputs can offer insights into efficiencies, costs, and opportunities that give way to strategic or competitive advantage.