IN THE MIX

摘要

John Maguire, managing director of Narrow Aisle Ltd, explains why IMHX has always been an essential part of his company's marketing mix. For Narrow Aisle Ltd - manufacturer of the Flexi range of articulated forklift trucks - IMHX has always been an essential element in the marketing mix. "We have exhibited at every single IMHX since the show was launched back in 2001 and consider the event vital to our sales strategy," says John Maguire, Narrow Aisle's managing director. "We see IMHX as a wonderful opportunity to market our brand, showcase products, network with fellow industry partners and interact with customers and prospective clients directly," he adds.