Smarter policies are needed to cut EU food waste by 2020

摘要

Surveys showing that up to one third of food purchased by British shoppers is thrown away are leading to increased calls for political and social solutions. However, most UK families significantly underestimate the amount of food they throw away eachweek, according to new research from frozen food giant Birds Eye. Despite the economic downturn, food shoppers admit to regularly buying more than they need, often tempted by supermarket marketing offers to 'Buy One Get One Free' (BOGOF) and similarly attractive offers.