There is significant data available to prove that coaching actually works, and within the past few years, coaching has emerged as a top priority in businesses. As a professional coach, we have seen countless businesses change their entire approach toward leadership and management of their team through coaching. Most leaders want to coach, and most team members want to be coached. Sales organizations are struggling with how to make this happen and change the way they do business. In this article, I will share the steps that your business must take to adopt and implement a coaching platform. I will address and provide tools to: 1. Understand what sales coaching really is. 2. Overcome coaching obstacles. 3. Develop a coaching process for your business and your team. 4. Start coaching for success. But before I dive into coaching and the methodology, I need to address why this is so important in a business of multiple generations. Never before have there been this many generations in the workforce at one time.
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