Retail is Retail is Retail

摘要

You can't build a reputation on what you are going to do... - Henry Ford. All right, class, let's look at the wide, wide world of retail. In today's brick and mortar retail world, looking for ways to stem the tide of the online shopper is the challenge for a lot of businesses. Online retailers have their challenges as well. But for this little bit of nonfiction reading, it's all about the world of brick and mortar. First, retail is retail, no matter what you are retailing. In all retail businesses, customers come to you, and you sell them stuff. And how you sell them the stuff is what makes them come back or not. Now, customers come to businesses for specific reasons, and we're all retail customers. You would think it would be easy to know how folks should be treated in our own businesses just based on that alone. The standard for years was to tell someone to treat others as you would like to be treated. That was the Retail Training 101 course from beginning to end. Treat others as you'd like to be treated. This is a very simple philosophy that still rings true.