As an industry,we've done ourselves no favours.Yes,a big statement to make,so ask any of your clients: Do they enjoy buying the items that serve them tirelessly and keep them safe?Most,if honest,will answer that tyres are a grudge buy,everyone complains about having to replace their tyres again even though they have given them years of faithful service,kept them safe and comfortable.Tyres are still a grudge purchase.Why?
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