Unconventional Solutions Called for

摘要

People in the medical sector requiring an intravenous catheter simply ask for a "Braunula," since the name of the manufacturer B. Braun, which is headquartered in Melsungen, Hesse, Germany, has come to stand for this medical product. This is one of the rare cases in which a brand name in one technical area has become a synonym for the product in common parlance. Similar familiar and renowned terms are widely used for household products, e.g. adhesive tape and paper tissues.