Marketing Academic Libraries — Marketing is Commiunication With Our Users

摘要

I say “if you're anything like me" because I suspect my background is pretty typical for academic librarians. BA and MA in Middle Eastern History. A couple more MAs dealing with European History. After grad school I've worked twenty years either as a reference or a collection development librarian. I published a book in 2011 called Wallis Budge: Magic and Mummies in London and Cairo concerning the legendary Victorian Egyptologist Sir E.A. Wallis Budge...