Co-creation of market expansion in point-of-care testing in the United States: Industry leadership perspectives on the community pharmacy segment

摘要

Background: Point-of-care testing (POCT) is a specialty of laboratory medicine that occurs at the bedside or near the patient when receiving health services. Despite its established clinical utility and consumer demand in the community pharmacy, the implementation of POCT within this setting has remained modest for a variety of reasons. One possible solution to this problem is the concept of co-creation the partnership between consumer and manufacturer in the development of value for a service or device.