Patronage and access to a legacy city farmers' market: a case study of the relocation of the Flint, Michigan, market

摘要

This study examines the effects of relocating the Flint Farmers' Market, a large and successful market in the medium-sized legacy city of Flint, Michigan. Over the course of a year, market patrons and vendors were surveyed to explore questions about the scale of the market, patron demographics, reasons for visiting the market, seasonal variations in outcomes, and healthy food access. The results indicate that the relocated, downtown market is successful in large part because it satisfies multiple needs - it provides access to fresh, local produce; it provides lunch options for downtown workers and students; and it serves as a community gathering space. The study further demonstrates that farmers' markets in legacy cities can serve a large region, attract diverse customers, and remain sustainable year-round, even in northern climates. These findings should be of interest to planners, policy-makers, and market managers who are considering opening or relocating a farmers' market as a means of supporting community health, well-being, and economic development.