SMART TRADE SHOW FOLLOW-THROUGH

摘要

Trade shows offer many opportunities for meeting new vendors,learning from seminars and hobnobbing with colleagues.All those activities can pay off with a fatter bottom line.”A trade show is the best place to see everything that is happening in the industry,and to learn what companies have to offer,”says Alice Heiman,founder of her own sales consultancy in Reno,Nevada,site of the propane industry’s annual Western Propane Trade Show and Convention in May.”Your presence at a show brings you face to face with three groups of people:attendees,speakers and exhibitors.You can learn from each.”