Hiring from social media: PART ONE OF A TWO-PART SERIES ON USING SOCIAL MEDIA TO GAIN NEW HIRES

摘要

A staggering 79 percent of job seekers are likely to use social media in their job searches,according to Glassdoor,an online job board and company review website.Working in an industry that's dealing with labor shortages,propane retailers should see this as an opportunity that can't be missed,and for a number of reasons.1.Social media is fast and affordable.Social media is an inexpensive way to get the word out about a job opening at your propane operation.It's also fast: At the click of a button and within seconds,you can have a job opening posted on Facebook,Twitter,Instagram or Unkedln.Social media also offers the opportunity to share job postings as ads to target segmented groups of individuals.For instance,Facebook and Instagram allow users to create ads tailored to custom audiences,defined by age,location,interests and behaviors.