Five steps to success for wellness business builders

摘要

The hundreds of thousands of health and wellness products that have been launched over the last 25 years have provided us with clear and enduring lessons to take into account when debuting a new product or brand. Many of these lessons arise from the fact that the failure rate over the last 25 years has been around 60%-70%. So, what is the check-list of strategies that everyone who wants to build a new business should be thinking about?