Start-up pitches natural energy benefits of coconut oil

摘要

Coconut has become one of the trendiest natural ingredients, thanks in large part to the marketing of coconut water and coconut milks. Now mainstream, it's a familiar ingredient to many people, in skincare or haircare products from well-known brands such as L'Oreal and Gamier Coconut oil has long been used in cooking, and now a beverage startup - based in California, where else - is testing the proposition that US consumers will embrace coconut oil and the components of its healthy fats as the basisfor a new kind of energy drink.