Nootropics: opportunity or sure-fire failure?

摘要

Every day, everywhere, more and more people are turning to foods and beverages to boost their memory, focus, attention and energy levels - and, particularly during the pandemic, to manage their mood and wellbeing.Over the last few years industry has introduced a new buzzword to describe this space - nootropics and a growing segment of business is paying attention to it. Nootropics are substances taken to improve cognitive function or mental performance in healthy people.But while there's strong consumer demand for their benefits, nootropic brands don't perform as well as their owners hoped - in fact, most fail.