Blue Frog Breakfast tempts foodies back to cereal

摘要

New Zealand-based Blue Frog Breakfast aims to prove that gluten-free, grain-free and refined-sugar free do not have to mean flavour-free - and that people are willing to invest in their health at breakfast time, even at a huge premium over regular cereals.New Zealand-based Blue Frog Breakfast makes a range of premium paleo-fricndly cereals, but calling them 'grain-free' raihcr than 'paleo' has allowed the company to capture a broader market, says founder and CEO Scotty Baragwanath.