Kind's bold attack on sugary snacks chimes with low-carbtrends

摘要

Since 2004 the Kind Healthy Snacks brand has been a game-changer in the US market, building a $700 million (€628 million) annual sales business on a promise of "ingredients you can see and pronounce7'. Having successfully made 'real ingredients1 a point of dilTcrence that drove change in the snacking category, the company now has sugar in its sights.