Consumers' purchase intentions toward products against city smog: exploring the influence of risk information processing

摘要

This research focuses on consumers' purchase intentions related to products that deal with city smog. A conceptual model of consumers' risk information processing and purchase intentions toward protective products was developed. Results showed that, in the context of city smog, consumers' purchase intentions toward protective products are significantly influenced by their information processing, risk perception, knowledge of city smog, and advice from government and non-government sources. Unlike government advice, vice from non-government sources plays a more important role in consumers' systematic processing and risk perception than in their heuristic processing. In addition, we find that the herd effect influences consumers' purchase behavioral intentions.