As Resistance intensifies, Industry Must Find Ways to Reframe Message

摘要

Facing a barrage of threats to its "social license" to conduct a business that often operates near homes and communities, the gas industry is looking to rerhame the conversation. And not a moment too soon. Besieged producers and pipeline companies acknowledge that they have yet to come up with a way to counter aggressive, expansive grassroots campaigns - given enhanced visibility by social media-that often feed into already recalcitrant local or state governments with the power to stymie project approvals.