Awareness and Impact of Electronic Media on Farmers

摘要

The present study was conducted during 2014 in Mandya, Pandavapura and Srirangapatna taluks of Mandya district in Karnataka state. Eight hundred farmers who were having access to farm broadcast and telecast were selected randomly from 20 villages in three sampled taluks of Mandya district. Expost facto research design was followed in the present study. The results revealed that the overall mean score was more for the farm telecast programmes from the farm broadcast. Majority of farmers expressed thatthey have been created awareness on crop varieties, soil type, planting season, fertilizer management, pruning, weed management, irrigation management, intercropping and post-harvest technologies through farm broadcast and telecast. Extension agency contact, innovativeness, economic motivation, scientific orientation, decision making pattern, attitude towards farm broadcast, attitude towards farm telecast, nature of family, time management and possession of media of farmers had positive and significantto highly significant relationship with farm information awareness. The farmers also expressed that farm programmes (farm broadcast and telecast) have increased their knowledge level on improved farming technologies, provided information and entertainment to the farmers. Whereas, the farm telecast has imparted skill among the farmers on farm activities.