EFFECTS OF USING STRATEGIC PLANNING AS A MANAGERIAL TOOL: A CASE OF INDUSTRIAL COMPANIES

摘要

The paper deals with the isuue of managerial tools focusing on strategic planning. To examine the issue of strategic planning, industrial companies were chosen. The main aim of the paper was to find out the level of using strategic planning in industrial companies and to define the barriers that hinder the use of this managerial tool to a greater extent. The research was based on the hypotheses defined and with using statistical tests, individual variables related to the usage of strategic planning were examined. To examine these variables, the Chi-sqaure test of independence and the method of proportioning the phenomenon in the population were used to verify the use of strategic planning. Based on statistical verification of the mentioned hypotheses, it was found out that the use of strategic planning in industrial enterprises does not even reach the level of 25%. Using the Chisquare test, the dependences between the lack of human and financial resources and the use of strategic planning were tested. In both cases, the p value was lower than 0.05 which means that there is a statistically significant relationship between these factors and there is a connection between them. In the paper, The research was compared with other studies carried out so far, emphasizing the importance of using strategic planning in the business management. The result of The research points out the relatively low use of strategic planning in the environment of industrial companies and defines the barriers that cause this low usage.