The number of Americans drinking coffee within the past day has reached its highest percentage in the past six years, according to the U.S. National Coffee Association's National Coffee Drinking Trends report 2018. The number of people drinking coffeewithin the past day is 64%, the highest level since 2012. This follows growth from 57% in 2016 to 62% in 2017. In contrast, past-day soft drink consumption has dipped 15 points to 35% over the past six years.The survey goes hand in hand with the trade data for calendar 2017 at which we take a closer look in this issue of the International Coffee Report.
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