Competition heating up in dry pasta category: Dollar sales in the category down 0.5% from a year ago

摘要

Asolid year from the nation's largest dry pasta maker was not enough to prevent slippage in the overall category, according to data from Information Resources, Inc., a Chicago-based market research firm.In the 52 weeks ended Feb. 24, dollar sales in the spaghetti/macaroni/pasta (no noodles) category totaled $1,885,288,272, down 0.5% from the same period a year ago, according to I.R.I. Unit sales also declined, falling 0.9% to 1,412,581,589.