Ready-to-eat popcorn on the rise thanks to 'dynamic flavors'

摘要

CHICAGO — Flavor innovation is spurring growth in the ready-to-eat (R.-T.-E.) popcorn category. Total U.S. retail sales of popcorn increased 32% in the last five years to reach an estimated $2.5 billion in 2017, according to Mintel, with R.-T.-E. popcorn leading the flavor innovation charge, skyrocketing 118% between 2012-17 to reach $1.1 billion.