How big data will challenge and change the feed industry

摘要

Emerging technologies and the increasing availability of data can have an enormous and positive effect on feed safety, feed quality and animal health. At the same time, the feed producing industry should be wary of a big data overkill. Leo den Hartogof Nutreco and Johan den Hartog of GMP+ International (not related) about the challenges and opportunities of bigdata in the feed industry.What do programmers, designers and user interface specialists have to do with pig production?Well, these previously unrelated worlds crossed paths during a hackathon organised by animal nutrition company Nutreco in the Netherlands last year. Participants competed in a 48-hour challenge to come up with apps, websites or other smart devices that would benefit the pig production industry by sharing and integrating data from different stakeholders.