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New Mexico's 1998 drive-up liquor window closure. Study II: economic impact on owners.

机译:1998年新墨西哥州的开车酒窗关闭。研究二:对所有者的经济影响。

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ABSTRACT Aims This study examined the economic impact of the New Mexico legislative action closing drive-up liquor windows on the retail establishments that operated them. Design A telephone survey was conducted 20 months after the closure seeking information and owners' opinions about how their outlets had changed since the closure and how this affected their business. In addition, 2 years of aggregated pre- and post-closure total gross receipts revenues were obtained from the New Mexico Taxation and Revenue Department, with convenience stores as a comparison group. Findings Interviews were completed for 149 of 220 establishments. Over one-quarter of former drive-up liquor windows (28%) had been converted to 'step-in' sales, defined as an outside door where customers can stop and enter the premises while their car is running. Almost two-thirds (61%) of owners reported decreased annual gross revenues following closure, with a reported average 15% reduction in alcohol sales. This is consistent with findings of decreased gross receipts for operators of non-urban, but not urban, drive-up liquor windows compared to convenience store gross receipts. Almost three-quarters (72%) of those surveyed would re-open the drive-up window if the law were rescinded. Conclusion Over one-quarter of the drive-up owners converted to step-in alcohol sales that still allow a form of drive-up liquor sales. Despite this, the forced closure of New Mexico's drive-up liquor windows negatively impacted total sales and liquor sales revenues of establishments that operated them.
机译:摘要目的本研究调查了新墨西哥州立法行动关闭酒窗对经营它们的零售企业的经济影响。设计停业后20个月进行了电话调查,以寻求信息和业主关于停业后店铺变化以及其影响业务的意见。此外,关闭前和关闭后2年的总收入总额是从新墨西哥州税收和税收局获得的,其中便利店作为比较组。调查结果对220个场所中的149个场所进行了采访。以前有四分之一以上的开车前酒窗(占28%)已转换为“逐步销售”,即外门,顾客可以在车外行驶时停下来进入处所。酒庄关闭后,近三分之二(61%)的业主报告年度总收入减少,酒精销售量平均减少15%。这与非城市(而非城市)免税商店的营业收入相比便利店总收入下降的经营者的总收入减少的发现是一致的。如果法律被废除,将近四分之三(72%)的被调查者将重新打开开车窗口。结论超过四分之一的驾车酒主转变为步入式酒类销售,仍然允许某种形式的驾车酒类销售。尽管如此,新墨西哥州开车酒窗的被迫关闭对经营它们的企业的总销售和酒类销售收入产生了负面影响。

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