Unwrapping Coca-Cola's pack strategy in GB

摘要

Vice president supply chain at Coca-Cola European Partners in GB Steve Adams (as well as a judge in the PPMA Group awards) explains the soft drink giant's sustainable packaging strategy. Through our sustainability action plan, This is Forward, Coca-Cola European Partners has set out an ambition to work with others to ensure that all our packaging is recovered so that more is recycled and none of it ends up as litter or as waste in the oceans. We have long championed the need for reform of the current recovery system and have pioneered the concept of sustainable packaging -including light-weighting, recyclability, the use of recycled and renewable materials and smart new ways to reduce packaging waste.