The Wrangler brand, part of Kontoor Brands Inc, has announced the introduction of the first denim apparel dyed with foam, a revolutionary technique that uses 100% less water than conventionally-dyed denim.This global product launch of the foam-dyed denim has marked the Wrangler brand's most sustainable line of denim products in its history.”We're proud to have helped pioneer a technology that has the potential to revolutionise sustainability standards for denim,”says Tom Waldron, VP and global brand president, Wrangler.”The introduction of Indigood foam-dyed denim represents our continued commitment to use our global scale to advance the denim industry, while maintaining the authenticity, quality and style that consumers expect from Wrangler.”
展开▼
