Trust the retailer:Context is key to the information provided by food producers

摘要

IT is the year 2030 and, after parking your electric vehicle on the charging pad outside your local supermarket, you wander inside to do your weekly shop, armed with a trolley load of biodegradable hessian bags. Stopping at the fish counter, you pickup a (paper, not plastic) packet of two salmon fillets and zip your smart watch over the packaging.Up pops a virtual image of the farm the fish came from plus a host of other information. There are tables showing the treatments used, the dates the fish were treated and the amounts of medicine used.There are other charts, going back years, showing sea lice levels, survivability stats and escapes, all on a weekly basis.Antibiotic use - when these fish were just smolts- is also scrolling before your eyes along with Sepa (Scottish Environment Protection Agency) compliance scores for this and every farm in the area, going back years.