Mobile Device

摘要

WestRock Company has extended its Connected Packaging suite through a strategic partnership between its Multi-Packaging Solutions business and A+Be, a spin-off technology business of the Stevanato Group. Without changing existing packaging or artwork, A+Be's technology allows consumers to interact with a brand by simply scanning an activated product using a mobile device. The technology immediately recognizes the products' shape or branding and connects the consumer to an extended range of profiled digital content. This can include instructions, videos, web-links and an extended online user community: 'Packaging-as-a-media Channel.'