Wine worldwide

摘要

The growth in the premium wine market has been a boon to the Washington wine industry, as American consumers seem increasingly willing to spend more for wines marketed by variety, vineyard and terroir.But a new trend — branded wines that speak to consumer's identity, eschewing cultivars and AVAs and other traditional markers of authenticity — is now gaining traction in the lower end of the premium market, said Mike Veseth, author and editor of the Wine Economist blog. Think winemaker Charles Smith's success with Kung Fu Girl Riesling or the 19 Crimes brand, whose sensory profile and outlaw vibe target millennial men with bottles priced in the $12 to $20 range.