IMPACTS OF INTERNAL FACTORS IN ORGANISATIONS ON CREATIVE AND INNOVATIVE PERFORMANCE IN HOSPITALITY COMPANIES

摘要

Aim of the current study is to investigate the impact of internal factors in organisations regarded as important in developing innovation and creativity in hospitality companies on creative performance of employees and on innovative performance of the organisation. Factor analysis is used to determine the dimensions of organisational factors affecting innovation and creativity. Seven factors are determined considering the variables that constitute factors. Regression analysis is conducted in order to determine the impacts of the factors on creative and innovative performance. Results showed that "project development climate", "communication", "target-focused" and "team spirit" affect both creative and innovative performance positively. On the other hand, "bureaucratic structure" affects not only innovation but also creative performance negatively. It is found that "resources and incentive" and "support from the top" have no impact on creative and innovative performance.