MINNESOTA MIDDLEMAN

摘要

To Brian Lynch, the fuel marketing and distribution game has changed because customers have changed. To help make his point, he recalls a time when his grandfather had a favorite brand of motor oil for his vehicles, and wouldn't have dreamed of using anything else. "That just didn't happen and then all of that changed and it was very painful for some people," he says. Lynch, vice president for Waterford Oil Co., a family-owned fuel distribution company in Northfield, Minnesota, refers to customers' preferences when he explains how and why Waterford does what it does in the liquid fuel marketplace.