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An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction

机译：对品牌体验知识文献的评估：使用伯格计数数据来识别未来的研究方向

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Abstract >There is wide consensus that the brand experience literature (BEL) suffers from a deficit in conceptual works. This study argues that, for brand experience research to overcome its conceptual insipidity, it must re‐examine the core of its intellectual structure to rediscover what ‘an experience provided by brands’ truly implies. The purpose of this paper is to reconceptualize and present a future research framework for research into the concept of brand experience, by identifying both the core and peripheral sources of knowledge of the concept and its association with brand meaning. Through a bibliometric process covering 136 articles published between 2002 and 2018, resulting in a database of 2698 citations, this brand experience conceptual paper fills a critical research gap by providing the first full‐scale bibliometric study to date of the BEL, using a combination of high citation and co‐citation metrics. Based on this conceptual reorientation, a matrix for future development is presented, enabling the reader to visualize the scope and breadth of potential brand experience research horizons in areas relating to customer experience, consumer–brand relationship, online brand experience and sensory brand experience. The four approaches listed in the matrix – firm‐based, social constructionist, virtuality and embodiment – provide a roadmap for future brand experience research undertakings to explore the rich potential of experience evoked by brands. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><Abstract Type =“Main”XML：Lang =“en”> <标题类型=“main”>抽象</ title> >广泛共识，品牌体验文学（BEL）遭受概念作品的赤字。本研究认为，对于品牌体验研究来克服其概念性良好，必须重新审视其智力结构的核心，以重新发现'品牌真正暗示的经验。本文的目的是通过识别概念知识的核心和外围来源及其与品牌意义的关联来重新重新识别和提出对品牌体验概念的研究概念。通过覆盖2002和2018之间发表的136篇文章的生物计量过程，导致了一个2698个引用的数据库，这种品牌体验概念纸张通过将第一个全面的伯格测量计量研究提供给贝尔的第一个全面的学习，使用高引文与共同引文指标。基于这一概念重新定向，提出了一个矩阵，呈现了未来发展的矩阵，使读者能够在与客户体验，消费品牌关系，在线品牌体验和感官品牌体验和感官品牌体验相关的领域中可视化潜在品牌体验研究视野的范围和广度。基于矩阵的，社会建构主义，虚拟性和实施例中列出的四种方法 - 为未来的品牌体验研究进行了路线图，以探讨品牌引起的丰富经验的潜力。</ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-21415/'>《International Journal of Management Reviews》</a> <b style="margin: 0 2px;">|</b><span>2020年第3期</span><b style="margin: 0 2px;">|</b><span>共31页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/57.html" title="管理学">管理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> </p> </li> <li> <span class="lefttit">入库时间</span> <span>2022-08-20 02:11:40</span> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704023029609.html">An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor"> </a> <a href="/journal-foreign-21415/" target="_blank" rel="nofollow" class="tuijian_authcolor">International Journal of Management Reviews .</a> <span>2020</span><span>,第3期</span> </span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：对品牌体验知识文献的评估：使用伯格计数数据来识别未来的研究方向</span> </p> </li> <li> <div> <b>2. </b><a class="enjiyixqcontent" href="/academic-journal-foreign_detail_thesis/0204117552302.html">Identifying Species and Monitoring Understorey from UAS-Derived Data: A Literature Review and Future Directions</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Lorna Hernandez-Santin&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor">Lorna Hernandez-Santin,</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Mitchel L. 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To provide a service and software that provides a Road Asset Geo-Data Log of road networks including undisturbed geological coring for the purpose of providing sub surface geo-data for future refer. This would include road pavement base layer/structural layers and sub-grade soil testing data. This data would provide a platform for desktop design along with a tool/method to validate assumptions associated with road asset management e.g. consumption ratios and life cycle assessments etc.</a> <b>[P]</b> . <span> 外国专利：  AU2017100020A4 </span> <span> . 2017-02-23</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：道路资产所有者/经理，地方政府，州政府和联邦政府是目标市场。提供一种服务和软件，可提供道路网络的道路资产地理数据日志，包括不受干扰的地质取芯，目的是提供地下地理数据以供将来参考。这将包括道路路面基层/结构层和路基土壤测试数据。该数据将提供用于桌面设计的平台以及用于验证与道路资产管理相关的假设的工具/方法，例如，消费比率和生命周期评估等 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130456624569.html">Method of supporting decision-making for predicting future time- series data using measured values of time-series data stored in a storage and knowledge stored in a knowledge base</a> <b>[P]</b> . <span> 外国专利：  US5544281A </span> <span> . 1996-08-06</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：支持使用存储在存储器中的时间序列数据和知识库中存储的知识的测量值来预测未来时间序列数据的决策方法 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130447071529.html">Method and system for automated inference of physico-chemical interaction knowledge via co-occurrence analysis of indexed literature databases</a> <b>[P]</b> . <span> 外国专利：  US2002002559A1 </span> <span> . 2002-01-03</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：通过索引文献数据库的共现分析自动推论理化相互作用知识的方法和系统 </span> </p> </li> </ul> </div> </div> </div> <div class="theme cardcommon" style="overflow: auto;display:none"> <h3 class="all_title" id="enpatent55">相关主题</h3> <ul id="subject"> </ul> </div> </div> </div> </div> <div class="right rightcon"> <div 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