Justblue.design created the unusual shape for the AXE shower gel range from Lever Faberge - and shape has an important role to play where the aim is to position the brand as surprising,trendy,and quite simply different,in 50 countries.The new shower gel is aimed at men between the ages of 16 and 24.It is intended that the product conveys temptation and modern masculinity,and is at the same time handy and functional.
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