BEAUTYWORLD MIDDLE EAST | According to Euromonitor, the MEA area (Middle East and Africa) will be second only to Latin America in the global fragrance growth market, accounting for 31 per cent of the value increase of US$ 5.8 billion anticipated for 2014-2:019. Led by Saudi Arabia (US$ 1.7 billion) and the UAE (US$ 423 million), the MEA's fragrance market was worth US$ 5.2 billion in 2015, seven per cent up on the previous year. Absolute growth for the entire region from 2014-2019 will come to US$ 1.8 billion, increasing at a compound annual growth rate of 6.5 per cent. The region's hot climate encourages consumers to maintain high levels of personal hygiene, and fragrance enables them to support this.
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