An Application of Grey Relation TOPSIS to Evaluate Travel TV Program: A Case of Cambodia Tour Planning with the Theme of Dark Tourism

摘要

This research investigates 30 audiences after watching the Cambodia travel TV program sequentially, with dark tourism theme designed in the episode, to realize which sector of the program is satisfied. For the reason that we have less sample, so we adopt both grey relation TOPSIS method to evaluate the satisfaction of the audiences. The author tried to make sure that the scheme of the TV program schedule design is suitable in ROS theory.