In today's world we are generating tons of data every single day, that much data will just go waste if it's not analyzed and evaluated efficiently. Big data comes up with a number of advantages when it comes to predictive analysis, customer satisfaction, product improvement and many more but also brings challenges like security, complex data and language problems and data security and privacy is one of them. Hence it becomes necessary to identify such problems and look up for solutions so as to achieve the benefits that big data offers. This paper focuses on data security and privacy challenges in big data and provides some solution to improve data's security.
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