Influencing the PageRank using Link Analysis in SEO

摘要

The World Wide Web, along with being a boon, can also be a bane since the information contained in it is growing at an alarming rate, and in order to find the right information - the informative content, [6] the search engines have to be highly optimized. There has always been competition between various search engines like Google, Yahoo! and Bing. Although the three work on similar principles, they are very different when it comes to their ranking algorithm. We as users will always use the best search engine which provides the right content in least amount of time and also has a high performance rate and that is only possible if our search engine is optimized. There are certain factors which have great significance in optimizing the search engine. In this paper we are observing the performance of various factors such as - incoming links, outgoing links and broken links and their influence on the ranking of a webpage.