Managing the customer's expectations in Industry 4.0

摘要

Jonathan Wilkins explains how manufacturers can manage a customer's expectations in the Industry 4.0 era The phrase, 'the customer is always right' was coined by the founder of Selfridges, Henry Gordon Selfridge, in 1909. Despite its prominence, the accuracy of the phrase is highly debated by most people who deal with customers as, sometimes, what the client wants can be bad for business or too demanding to carry out.