Finding new pathways to US consumers for Australian wine

摘要

Over March and April 2020 combined, there was an estimated US$47 billion, year-on-year reduction in total sales in US foodservice and drinking establishment channels as restrictions set in.And with sales in full-service restaurants and bars not likely to return to 2019 levels until after 2021, Rabobank's Q2 report, titled 'COVID -19 and the USpremium wine market Part 1', highlights that wine producers selling into the US market would need to find new ways of engaging consumers in the future.