A Study on Marketing Channels, Marketing Efficiency and Price Spread Of Banana InWokha District of Nagaland, India

摘要

Asample of 60 banana growers was selected following the multi stage stratified random sampling technique. Two Rural Development blocks viz. Wokha and Chukitong were selected and from each block 30 respondents were selected, thus making a total of 60 sample respondents. From the study ,two marketing channels of banana were identified viz. producer- consumer (Channel I) and Producer-Wholesaler- Consumer (Channel II). Pattern of disposal showed that channel I was most effective for marginal and small group of farmers where they transected 80.34 and 58.7 per cent of their marketed surplus, respectively. Whereas Channel II was most effective for medium group of farmers where they transected 61.51 per cent of their marketed surplus. Price spread analysisshowed that the producers' share in consumer rupee was higher in channel I which was 95.55 per cent whereas in channel II, it was found out to be 82.91 per cent. The marketing efficiency, as calculated by shepherd's formula, was found higher in channel Iwhich Was 22.47, as compared to channel II which was 16.27. This may be because of the fact that in channel I, there is no participation of middlemen and farmers preferred to sell produce directly as they get cash immediately.