PLANT-BASED SUCCESS STARTS WITH THE SENSES

摘要

Make no mistake about it: plant-based foods are hot. Right now, it looks like the growth in global demand is never going to stop. Even so, there are many new products that disappear from the market almost as soon as they arrive. There's one main reason for that. They may look novel and exciting in the store, but, when consumers get them home, the eating experience is much less inspiring - often sealing their fate as a one-off consumer purchase.For food manufacturers, there is plenty of incentive for getting sensory quality right. Innova Market Insights reports (1) average annual growth of 68% in the global plant-based foods and beverages segment over the past five years, withhealth, sustainability and ethical concerns driving consumer purchases. In the US, a report commissioned by The Good Food Institute (2) cites a 31% increase in plant-based food dollar sales over the two years up to April 2019.