For true effectiveness, biostimulants will rely on the support of technological services.QWhat is the outlook for the biostimulant market in 2019?The forecast predicts market growth in 2019, with a percentage exceeding 10%. The market value is expected to reach more than U.S. $2.2 billion.The reasons for this growth are clear: It is no longer just about feeding 10 billion people but about creating value for all the members of the agricultural value chain. This is the value inherent in the adoption of biostimulants: sustainability but alsoproductivity and therefore greater profitability. Looking at the specific charac-teristics of the market, the main drivers of growth can be summarized as follows: orientation toward the use of effective products that are safe for the environment and for the user, which can prevent and avoid excessive loss of soil fertility; the increase in the use of biostimulants, even outside the "pioneering" countries in this segment; research by companies into new products that meet specific agronomic needs; and the increase in the use of these products in row crops by end-users. The great feature of the biostimulant market continues to be its dynamism, a feature which leads to an increase in competition, with new companies constantly entering the competitive arena (according to our estimates, about 15% of companies in the sector started up inthe last eight years). This scenario increasingly paves the way for mergers and acquisitions led by big-market players.
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