The impact of brand equity on the financial performance of marketing cooperatives

Grashuis Jasper

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The impact of brand equity on the financial performance of marketing cooperatives

机译：品牌股权对营销合作社财务表现的影响

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来源
《Agribusiness》 |2019年第2期|共15页
作者
Grashuis Jasper;
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作者单位

Division of Applied Social SciencesUniversity of MissouriColumbia Missouri;

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收录信息
原文格式 PDF
正文语种 eng
中图分类农业经济;
关键词
agricultural cooperative; brand equity; panel analysis; trademark;

机译：农业合作社;品牌股权;面板分析;商标;

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专利

1. The impact of brand equity on the financial performance of marketing cooperatives [J] . Grashuis Jasper Agribusiness . 2019,第2期

机译：品牌股权对营销合作社财务表现的影响
2. Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance [J] . Sharma Piyush, Davcik Nebojsa S., Pillai Kishore Gopalakrishna Journal of Business Research . 2016,第12期

机译：产品创新作为研发支出和品牌资产对营销绩效影响的中介
3. Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data [J] . NATALIE MIZIK Journal of marketing research . 2014,第6期

机译：使用有限的时间序列数据评估品牌资产的总体财务绩效影响
4. The impact of educational performance, integrated marketing and brand management on educational brand equity [C] . Hsu Shu-Min, Wang Dja-Shin, Hsu Heui-Chen 2011 8th International Conference on Service Systems and Service Management . 2011

机译：教育绩效，整合营销和品牌管理对教育品牌资产的影响
5. What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Impact Performance of Marketing Mix Activities? [D] . Mintz, Ofer 2011

机译：是什么推动了营销和财务指标在管理中的使用，指标使用是否影响了营销组合活动的绩效？
6. Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance [O] . Ana Isabel Jiménez-Zarco, Jose Antonio Clemente-Almendros, Inés González-González, 2021

机译：女性微型企业家和社交网络：诊断分析社会媒体营销策略对品牌金融业绩的影响
7. Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance [O] . Sharma, Piyush, Davcik, Nebosja S., Pillai, Kishore Gopalakrishna 2016

机译：产品创新作为研发支出和品牌资产对营销绩效影响的中介

The impact of brand equity on the financial performance of marketing cooperatives

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