Lubricants Slide Into E-Commerce Sales

摘要

As business-to-consumer (B2C) sales of passenger car motor oil (PCMO) lubricants in the U.S. start to decline because of longer drain intervals and the increasing penetration of electric vehicles, a clear understanding of and focus on the channel to customer is more important than ever. Changing consumer behaviors due to the growth and ease of access to e-commerce platforms have created an important channel to customer for lubricant marketers, one previously not seen. With no organic growth in the lubricants industry, this online channel is taking volume out of the traditional channels of retail (auto part stores and mass merchandisers) and installed (quick lubes and workshops), whether for DIY (do-it-yourself) or DIFM (do-it-for-me) customers.