Consistency is key

摘要

Customers have understood for decades that colour forms an essential component of their brand communications. As the packaging industry has continued to diversify, managing colour consistency across a variety of form factors, using a range of substrates, is critical. Colour matching is also about more than just brand communications. Converters in specific sectors, most notably foodstuffs, need to meet strict regulations when choosing inks. For instance, earlier in 2017, Pulse Roll Label Products announced the launch of its PureTone Food Packaging Compliant (FPC) UV flexo ink system, a product aimed at the narrow web converting sector.